Blogging is a concept that started in the late 90s. It used to be a way to comment on existing webpages, an opportunity for visitors and readers to interact with business owners. What started as a single-sentence commentary has evolved into pages of personal insights on just about anything and everything you can imagine. As blogging continues to grow in popularity, online advertising has tapped into the blog’s potential.
Here are 5 reasons why you should use blogging as an online marketing tool.
1. Blogging is simple.
The simplest way to claim your slice of Internet real estate, is through blogging. You don’t need any special skills. If you can read, type and click a mouse, then you can become a blogger. Its like having a virtual piece of paper where you write down your ideas and experiences and share them with the world.
2. Blogging is authentic.
In todays world of Coronavirus, we are moving more and more to online services, creating increasing opportunities to earn a living from the comfort of your own home. Through their blogs, real people share their real-life experiences, undamaged by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to rather buy a tried and tested product.
3. Blogging is free.
Blogs are offered for free and most online businesses use blogging to supplement their other marketing strategies.Â Any opportunity for free webtime is definitely a bonus, especially to businesses that are starting up. As you progress in your business you can branch out to other forms of advertising, but blogging will remain your main resource for communicating with your followers.
4. Blogging builds credibility.
As you get more and more proficient at writing down your experiences with a particular product or in an industry (such as affiliate marketing), your readers will realise that they can depend on your posts for their own information needs, which will cause them to know, like and trust you. These three words are the core principles of being successful online. As a result, you are viewed as an expert in your field and more readers will visit your blog for the value you have to offer. As your following and credibility grows, you will be able to monetise your blog and earn revenue for your efforts.
5. Blogging builds your market.
Unless you are a Hollywood star, chances are that, initially, only your Mom will read your posts. However, Mom has a lot of friends, so she lets her friends know how interesting your blog site is and they tell their friends and so it snowballs. But you don’t have to just depend on Mom to increase your followers.
Below are a few ways to increase your following.
-Add an Opt-in form to your blog. An easy way to get your readers’ e-mail addresses is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your readers to entice them to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.
-Understanding your readers. Conduct a simple survey for your readers to understand their profile and preferences. Ask them to give you feedback on a post, an ad link, or a trial that you shared. In this way you are interviewing your readers and understanding their preferences in a non-intrusive way, which will help you to know what your readers want and you can then structure your content around this.
-Join a blog network. A Blog Network is a collection of blog sites that share the same industry, interests, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.
-Using RSS feeds. RSS is the fastest growing technology on the Internet today. AnÂ RSSÂ feed is an online file that contains details about every piece of content a site has published. Each time a site publishes a new piece of content, details about that content are automatically generated in the file and displayed in reverse chronological order. As such, having RSS feeds to your blog is definitely a good way of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.